Cutting Teeth
“[The Alt Co.]gave our brand a visual identity that’s sharp, understated, and built with cultural instinct. It’s luxe without trying too hard — every detail just hits.”
Cruxé is a luxury accessories brand crafting pieces for those who live between definitions. Cruxé exists to amplify, positioning themselves alongside Vivienne Westwood, Dior & Gucci. We devloped a brand identity system that visually expresses Cruxé’s core values of fluidity, emotionality, and refined contrast, with a tone that resonates with Gen Z and millennial luxury consumers seeking meaningful style over performative fashion.
Deliverables
Client Name
Sector
Discipline
Client Name
Sector
Discipline
“[The Alt Co.]gave our brand a visual identity that’s sharp, understated, and built with cultural instinct. It’s luxe without trying too hard — every detail just hits.”
